I am the Assistant Professor of Marketing in Antai College of Economics and Management, Shanghai Jiao Tong Univeristy.
My research interests are quantitative marketing and industrial organization. Specifically, I am interested in platform, online retailing, recommendation systems and rating algorithms. I use machine learning, reinforcement learning, causal inference, structural estimation, and game theory model for my research.
Hello! I’m Si ZUO 左思
Research
Working Paper
Personalization, Algorithmic Dependence, and Learning, with Omid Rafieian.
Major Revision at Marketing Science.
Price Signaling and Reputation Building: Evidence from a Service Platform, with Yangguang Huang and Chenyang Li.
Covered by South China Morning Post. Under Review.
Online Store Opening: Heterogeneous Effects and Implications for Shopping Malls, with Yangguang Huang and Chenyang Li.
Outstanding Paper Award, China Marketing International Conference, 2025
Highly Innovative Paper Award, Chinese Marketing Association of Universities Annual Conference, 2025
Coarse Ratings on Online Platforms.
Teaching
Instructor
NBA 6955 Industrial Organization, Consulting and Business Strategy, Winter 2024 & Fall 2022
MBA Elective Course (also open for Graduates), Course Designer, and Lead Instructor. Evaluation 4.5/5, 4.4/5.
SC Johnson Graduate School of Management, Cornell University.
Marketing Management, Fall 2023
Undergraduate Businese Minor, Lead Instructor. Evaluation 4.7/5.
SC Johnson Graduate School of Management, Cornell University.